Creta Launch

A successful car launch is one which does not only introduce the car but does it with panache!

Hyundai recently launched its brand new SUV Creta and The Particles was there to make that launch totally enrapturing.

We created a 3D mapping of the SUV to be screened infront of a big audience before Hyundai revealed the actual car model. 15 of us – animators, 3D modelers, Lighting artists, compositors and technical experts- took the project from the basic storyboarding to final execution in just 7 days! It was a challenging project and it took 30 machines and two days of render – but the result made it all worth it.

It was a scintillating experience to see the mapping conducted by over 13 projectors with 20,000 luminous intensity.

The hard work we put in through days and nights was rewarded when we the show received an excellent response by the audience present for the launch.