It’s a Product launch 1 min film. Hyundai launched their Elite i20.
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is the largest passenger car exporter and the second largest car manufacturer in India.
Particle Team was again commissioned to create content for Hyundai. After researching loads of references we created storyboarding. With a very short lead-time and maintaining great attention to detail, we created this 3d film.
The chase seen between two cars and merging them to form the Elite logo was the whole idea.